Role
Technology
Categories
Chippin Toy is a mobile app designed to make gift-giving more meaningful and collaborative. Instead of buying small, individual gifts, family and friends can contribute together toward a larger, more impactful present for a child. The app ensures that gifts are tailored to children’s preferences while simplifying the contribution and tracking process for parents and relatives.
Parents struggled with managing multiple small gifts and wanted a way to coordinate larger, more valuable presents.
Family members, especially grandparents, needed a simple and intuitive experience to contribute easily.
The app needed to build trust around payment security and contribution tracking.
User Research – Interviews with parents and relatives to uncover frustrations in gift-giving.
Journey Mapping – Defined clear flows for gift discovery, contribution, and tracking.
Wireframes & Prototypes – Built and tested interactive prototypes to validate usability.
UI Design – Created a playful yet trustworthy design system aligned with the gifting experience.
Accessibility Focus – Optimized typography, contrast, and button sizes for elderly users.
Personalization: Tailored gift suggestions based on children’s interests and age.
Accessibility: Grandparents and less tech-savvy users were able to contribute without friction.
Trust & Transparency: Built-in tracking and secure payment flow increased user confidence.
Emotional Impact: Strengthened family bonds by making gifting a shared, joyful experience.
Meriem Brouri is a multidisciplinary UX/UI designer. Specialized in websites, SaaS, apps, and branding, she helps businesses create seamless, conversion-focused digital experiences.
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